Temu’s Takeover Is Now Complete

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The story "Temu’s Takeover Is Now Complete" was covered 1 days ago by Wired, a news publisher based in United States.

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Wired 1d ago

Quick Summary:

Despite the arrival of new competitors and growing political tensions between the US and China, the ecommerce juggernaut Temu proved in 2024 it’s here to stay.

So much of the conversation in Washington this year has revolved around restricting de minimis to contain Temu, Kaziukėnas says, but the platform has already taken significant steps to reduce its dependence on it.

Its ability to ship under de minimis and handle everything from inventory to pricing used to be the main selling points Temu used to lure Chinese suppliers, but now, it’s doing a 180 to address the risks—and the strategy seems to be working.“The regulators are still only now trying to figure out what to do.