Tears, hugs: How India's T20 World Cup win can be a treat for brands

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Tears, hugs: How India's T20 World Cup win can be a treat for brands - Business Standard

Quick Summary:

The post victory videos, however, were largely dominated by Kohli, Sharma and Dravid, who announced their retirements and Hardik Pandya, who was celebrating the return of his long-lost glory.

Robin Sharma, a social media cricket content creator says, "Such events hold a lot of value for us.

Another viral video showed then head coach Rahul Dravid receiving the trophy from Kohli before opening into one of the most expressive celebrations of his career and being dodged up into the air with Kohli and Sharma standing on his side.