TCS announces title partnership of Sydney Marathon, Australia's largest

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TCS announces title partnership of Sydney Marathon, Australia's largest - Business Standard

Quick Summary:

We are proud to partner with this iconic race, not only to support its rise as a major global race but to help it set a new standard in sustainability and in the way technology can enhance marathons for participants and fans alike,” said Abhinav Kumar, chief marketing officer at TCS.

It is considered one of the world’s most scenic marathon courses, taking in some of Sydney’s most spectacular and historic landmarks, including the Sydney Harbour Bridge and the Sydney Opera House.

Featuring among the top 50 most valuable brands in the world in the 2024 Kantar BrandZ Most Valuable Global Brands report, TCS’ brand value has grown by 7 per cent in a year to $44.79 billion.“TCS has played a pivotal role in Australia as a technology provider for nearly four decades.