TCL narrows gap with Samsung with premium mini LED TVs

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TCL narrows gap with Samsung with premium mini LED TVs - Korea Economic Daily

Quick Summary:

Major TV makers' market share in terms of value Company Q1, 2024 Q1, 2023 TCL 11.6% 9.8% Samsung Electronics 29.3% 31.9% LG Electronics 16.7% 17.0% (Source: Omdia) Behind its advance in the global market was mini LED TVs that it developed in 2019 for the first time in the world.

China’s TCL Technology, the world’s No.2 TV maker, has been expanding its presence not only in the market for cheap LCD TVs but also for premium lines such as mini LED TVs, chipping away at the market share of the industry leader Samsung Electronics Co.

On the TV platform, a user connects to the internet and downloads on-demand content from apps, while accessing streaming services.“If Samsung and LG fails to secure killer content, they will lose even the TV market, the last bastion of home appliances, to China,” said a South Korea TV company official.