TCL Focuses on Premium Market Positioning

Quick Summary:

TCL Electronics, a Chinese electrical appliance manufacturer, seeks to target the premium market as spending by middle to upper-income customers is unaffected by the economic slowdown, as it plans to build an air conditioner factory in Thailand.

"In the first quarter of this year, the TV market fell by roughly 10% year-on-year, but contrary to the market trend TCL still posted growth of 10%," Mr Chaloemchai said.

Chaloemchai Rattanaaem, business director of TCL Electronics (Thailand), said Thailand has a sluggish economy, but the home appliance and TV sector still has room to grow.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Category: EconomyBusiness

Markets: Thailand

Topics: Market Revenue Sales Year Electronics Segment Baht Years Aiming Billion Chaloemchai

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-05-23 @ 04:00:00 (1 months ago)

News Timezone: GMT +8:00

News Source URL: bangkokpost.com

Language: English

Article Length: 386 words

Reading Time: 3 minutes read

Sentences: 15 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Bangkok Post

News ID: 21062037

View Article Analysis

About Bangkok Post

Main Topics: EconomyBusiness

Official Website: bangkokpost.com

Update Frequency: 3 posts per day

Year Established: 1946

Headquarters: Thailand

News Last Updated: 13 hours ago

Coverage Areas: Thailand

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #66

Publisher Details

Frequently Asked Questions