Tata Motors looking to redo the Ace story with an even smaller truck

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Tata Motors looking to redo the Ace story with an even smaller truck - Business Standard

Quick Summary:

Ace diesel, which was almost 70-75 per cent of Tata Motors' portfolio in the BS 4 era, slipped in volumes.“We had proactively introduced Ace gasoline, CNG and now the EV.

We have decided to leverage this demand with a four-wheeler vehicle (unlike the several three-wheeler commercial vehicles now in use in the industry) that will be under 600 kg payload.

A 29-year-old Wagh had come up with the idea of the Tata Ace in 2001 to take on the sub-2-tonne market, which was then dominated by three-wheelers made by Bajaj Auto, Mahindra and Mahindra, and Piaggio.