Target launches fresh florals brand Good Little Garden

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The story "Target launches fresh florals brand Good Little Garden" was covered 21 hours ago by Retail Dive, a news publisher based in United States.

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Retail Dive 21h ago

Quick Summary:

The retailer is diversifying its private-label offerings as part of a larger merchandising shift, all amid consumer backlash to changes in its DEI efforts.

To achieve that, the company is investing in stores and revamping its merchandising across several categories, which includes an effort to boost its private brands.

Target has seen traffic fall since the change to its DEI initiatives, per data from footfall analytics firm Placer.ai this month.