Target can’t get its footing after its DEI program demise and a 40-day boycott against the retailer. Foot traffic at stores is down for the eighth consecutive week

Quick Summary:

For the week that began March 17, foot traffic fell 5.7% YoY for Target, according to data from Placer.ai.

It does not coincide with a Circle Week last year, but rather a week which in 2024 was itself down 0.8% compared to 2023.

What may have taken the spring out of the Easter Bunny’s hop for Target is a 40-plus day boycott coinciding with Lent (so ending on Easter) spearheaded by Black clergy for which more than 150,000 have signed up, exceeding organizers’ stated goal of 100,000.

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Article Details

Author / Journalist: Retail Brew

Category: EconomyBusiness

Markets: United States

Topics: DEI Target Boycott Morning Brew Diversity and inclusion

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-01 @ 12:44:45 (1 days ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 467 words

Reading Time: 3 minutes read

Sentences: 6 lines

Sentence Length: 78 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27514507

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Official Website: fortune.com

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