Swiss watches will face some of the highest U.S. tariffs at 31%—and its ripple effects will change the industry’s dynamic

Quick Summary:

"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

In 2024, the value of Swiss watch exports to the States rose 5% to CHF 4.3 billion ($5.2 billion).

In the meantime, while the watch market adjusts to the new volatility, the CEO of another secondhand platform is already starting to see changes in shopping behavior.

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Article Details

Author / Journalist: Prarthana Prakash

Category: EconomyBusiness

Markets: United States

Topics: Rolex Featured Editor's Picks Watches Swatch group Donald Trump Tariffs and trade

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-07 @ 09:41:20 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 733 words

Reading Time: 5 minutes read

Sentences: 6 lines

Sentence Length: 123 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27648316

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About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

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Year Established: 1929

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News Last Updated: 8 hours ago

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