Swiggy pilots 'Yello' service marketplace as Zomato eyes concierge model

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Swiggy pilots 'Yello' service marketplace as Zomato eyes concierge model - Business Standard

Quick Summary:

Swiggy and Zomato, India's top delivery platforms, are branching out beyond core food and grocery services.

These ventures highlight Swiggy’s intent to branch out from its traditional food and grocery delivery models, the report said.

The company also expanded into business-to-business grocery delivery with Hyperpure, a fast-growing segment, and recently launched its “going-out” vertical, set to operate under a separate app named “District”.