Sustainability In Business: What We’re Looking For In Today’s Enterprise Climate

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Sustainability In Business: What We’re Looking For In Today’s Enterprise Climate - Forbes

Quick Summary:

I’m hearing from people that we’re at sort of an inflection point when it comes to making sustainability a centerpiece of corporate branding.

In a panel at the beginning of this year, various experts attending Davos this January talked about how to enhance sustainability for company practices, with the tagline ‘sustainability first, marketing second.

David Haigh, founder and CEO of Brand Finance, talked about efforts to evaluate CEOs as brand guardians and reputation guardians.“There are a variety of things that people care about, particularly the CEO having vision, but one of the things which has grown, year by year by year, is their reliance and backing (of) sustainability in all three of its key areas, and we've just announced the results today, actually, of our latest study, and it demonstrates very clearly that the most successful CEOs are the ones that do adopt sustainability practices, and one of the key audiences for that is the internal one, obviously external as well, but (also) internal.