Study: Influencers validate, not dictate Pinoys’ purchases

Quick Summary:

FILIPINO consumers are increasingly looking to social media influencers to validate their purchase decisions rather than being persuaded by them, a digital marketing agency revealed.

It is also discovered that 46 percent of the respondents who follow influencers have bought things that they have suggested.

Consumers are more inclined to believe influencers who “offer honest reviews” and “genuinely endorse products.“It’s about being real.

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Article Details

Author / Journalist: Bless Aubrey Ogerio

Category: BusinessStartups

Markets: Philippines

Topics: Filipino Media Being Unbox Follow Respondents Group Social Percent Research Influencers

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-27 @ 17:31:26 (5 days ago)

News Timezone: GMT +8:00

News Source URL: businessmirror.com.ph

Language: English

Article Length: 403 words

Reading Time: 3 minutes read

Sentences: 17 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Mirror

News ID: 22284881

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About Business Mirror

Main Topics: BusinessStartups

Official Website: businessmirror.com.ph

Update Frequency: 26 posts per day

Year Established: 2005

Headquarters: Philippines

News Last Updated: 10 hours ago

Coverage Areas: Philippines

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #37

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