In support, Martin recently brought on two seasoned veterans in the form of new CTO Rob Terrell from Zynga and Epic Games’ Matt Salazar as chief product officer.“Six months in, my focus right now — I think understandably — is narrow,” Martin said.“The investors are all very much aligned on the board, and the board is very much aligned with the idea that Strava is extremely valuable and that Strava still has opportunity to go after that growth and that value.
As the Strava app has evolved over the past 15 years, it has been added to, layered upon, and cobbled in a less-than-congruous fashion that made it difficult to introduce what, to the outside world, would seem like a fairly simple update.“Instead of flipping a switch, it was the exact opposite,” Martin said.“There were hundreds of screens that had to be updated, thousands of UX (user experience) controls, each one of them individually coded.
So what does Martin hope to bring to Strava from his time at Google’s video-streaming subsidiary? “It’s about building to scale — and YouTube is one of the most scaled products in the world,” Martin said.“It’s about not only understanding what it means to build to that level, but also understanding what it means to build new things within that level.
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