Storytelling: A humane way to advertise your startup

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The story "Storytelling: A humane way to advertise your startup" was covered 12 hours ago by e27, a news publisher based in Singapore.

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Storytelling: A humane way to advertise your startup - e27

Quick Summary:

Today, storytelling continues to thrive and has been incorporated into companies’ marketing strategies to humanise their sales messages and form closer relationships between the brand and its audience.

In fact, storytelling dates back to very ancient times and predates the emergence of writing.

The stories told by Airbnb resonated with audiences worldwide because they generated identification with the narrative and emotional involvement. Viewers felt encouraged to learn more about the local culture presented in the video they watched.