Intent IQ’s identity resolution platform matches MAIDs and other industry-standard advertising identifiers with alternative IDs, which can contain additional contextual and demographic data to improve ad targeting.Start.io was able to match millions of MAIDs on its platform with their corresponding alternative IDs using Intent IQ’s platform.In its test, Start.io sent ad requests that contained MAIDs and alternative IDs, and compared their performance with a control group that contained MAIDs exclusively.Start.io will roll out enhanced mobile ad requests to all of its demand partners in the coming weeks.About Start.io Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences.
Start.io experiences 9.8% higher fill rate and 12% higher daily revenue partnering with Intent IQ’s alternative ID platformNEW YORK, Jan.15, 2025 (GLOBE NEWSWIRE) -- Start.io, an industry-leading, mobile-driven SSP, today announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.
Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using Intent IQ’s identity resolution platform.
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