Starmer’s doom and gloom risks eclipsing Labour message of hope

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Starmer’s doom and gloom risks eclipsing Labour message of hope - Business Mirror

Quick Summary:

Keir Starmer faces growing doubts among senior Labour politicians about his administration’s gloomy messaging, after calculated interventions bookending the parliamentary recess focused on the UK’s ailing public finances and the tough measures needed to fix them.

In conversations with Bloomberg, these aides, backbench MPs and ministers — even some in cabinet — questioned whether Downing Street needs to better calibrate its message to highlight plans to turn the country around, rather than risk an overly negative approach that distracts from Labour’s own policies.

Starmer is fully signed up to that approach and believes the public want politicians to be up-front with them rather than deploy the false boosterism of former prime minister Boris Johnson, people familiar with his thinking said.