Starbucks upgrades rewards program in China as competition brews fierce

Quick Summary:

A new membership tier and a partnership with Hilton are among the changes introduced to attract consumers and boost loyalty amid fierce competition in China’s coffee market.

The post Starbucks upgrades rewards program in China as competition brews fierce appeared first on KrASIA.

The changes were initiated on June 19, when an update to the company’s app was rolled out.

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Article Details

Author / Journalist: Edric Mak

Category: TechnologyStartupsBusiness

Markets: China

Topics: Coffee Starbucks

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-02 @ 09:30:42 (3 days ago)

News Timezone: GMT +8:00

News Source URL: kr-asia.com

Language: English

Article Length: 130 words

Reading Time: 1 minutes read

Sentences: 38 lines

Sentence Length: 4 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © KrASIA

News ID: 21459709

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About KrASIA

Main Topics: TechnologyStartupsBusiness

Official Website: kr-asia.com

Year Established: 2017

Headquarters: China

News Last Updated: 1 days ago

Coverage Areas: China

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Publisher ID: #79

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