Starbucks CEO vows to overhaul its cafes and simplify its menu

Quick Summary:

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S.locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer wait times of less than four minutes.

International comparable sales fell 9% in the fourth quarter, wider than a 6.5% drop expected by analysts, as per data compiled by LSEG.

Niccol acknowledged on Wednesday that the company had focused marketing too narrowly on rewards members.

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Article Details

Category: EconomyBusiness

Markets: MalaysiaChina

Topics: Starbucks /Business/Business News Corporate News Overhaul

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-31 @ 10:35:00 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: thestar.com.my

Language: English

Article Length: 610 words

Reading Time: 4 minutes read

Sentences: 27 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Star

News ID: 23344343

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Main Topics: EconomyBusiness

Official Website: thestar.com.my

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