Spurned by social media, news outlets chase readers on WhatsApp

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Ms Banning-Lover said The FT was able to determine the geographic locations of its readers through tags added to the web link shared in its Channel.“India, UK and US are our biggest audiences, but we also have a lot of people from the global south,” she said.“It’s quite interesting, and we’re really pleased we’ve reached people we wouldn’t usually.

Numerous outlets are using it as a way to draw in readers and build direct relationships with an audience that is largely outside the United States.“It has become a huge source of traffic actually, larger than X,” said Ms Marta Planells, senior director of digital news at Noticias Telemundo, the news arm of Telemundo.

But Channels is one of the few sources of traffic trending upwards, and is part of a push by many publishers to develop direct relationships with audiences and, potentially, drive them back to outlets’ home pages or apps, rather than rely on the social media platforms.

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Article Details

Category: EconomyBusiness

Markets: SingaporeFranceIndiaIsraelUnited States

Topics: Channel Publishers Facebook Whatsapp Articles People Media Channels News Followers Traffic

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-29 @ 10:00:00 (3 hours ago)

News Timezone: GMT +8:00

News Source URL: straitstimes.com

Language: English

Article Length: 1469 words

Reading Time: 9 minutes read

Sentences: 51 lines

Sentence Length: 29 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Straits Times

News ID: 22763107

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About The Straits Times

Main Topics: EconomyBusiness

Official Website: straitstimes.com

Update Frequency: 7 posts per day

Year Established: 1845

Headquarters: Singapore

News Last Updated: 3 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #25

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