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Sprout Social Propels Brands into a New Era of Influence with AI-Powered Innovations to its Influencer Marketing Platform

GlobeNewswire LogoGlobeNewswire5d ago

Sprout Social Propels Brands into a New Era of Influence with AI-Powered Innovations to its Influencer Marketing Platform - GlobeNewswire

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These assumptions, uncertainties and risks include that, among others: we may not be able to sustain our revenue and customer growth rate in the future; price increases have and may continue to negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected benefits of such acquisitions and investments; unstable market and economic conditions, such as recession risks, effects of inflation, labor shortages, supply chain issues, high interest rates, and the impacts of current and potential future bank failures and impacts of ongoing overseas conflicts, could adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate sufficient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not effectively manage our business to comply with these covenants, our financial condition could be adversely impacted; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; and changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand.

AI-powered natural language discovery will allow marketers to identify creators through topic-led search, driving more authentic and impactful activationsReimagined, customizable brand safety solution that helps brands activate creators that align with their values and audienceNew creator vetting features drastically reduces time spent in discovery so brands can refocus on more strategic, creative tasks CHICAGO, April 14, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today unveiled its fully reimagined influencer marketing platform.

"That’s why we’ve made strategic updates to our platform that are designed not just to solve our customers’ biggest challenges, but to empower them to lead the next era of marketing and drive transformative growth across their organizations.” This launch comes after the recent rebrand of Sprout Social Influencer Marketing and incorporates customer-driven updates that tackle their toughest challenges, from surfacing actionable data to finding the right influencers and maintaining brand safety guidelines.

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Article Details

Author / Journalist: Sprout Social, Inc

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-14 @ 13:01:00 (5 days ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 1177 words

Reading Time: 7 minutes read

Sentences: 31 lines

Sentence Length: 38 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 27865069

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About GlobeNewswire

Main Topics: Technology

Official Website: globenewswire.com

Year Established: 1998

Headquarters: China

News Last Updated: 1 days ago

Coverage Areas: China

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #116

Publisher Details

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