The international partnership will enable programmatic inventory on the artist-first platform, which has 175 million monthly listenersNO-HEADQUARTERS/REDWOOD CITY, Calif., Nov.05, 2024 (GLOBE NEWSWIRE) -- SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announce a new strategic partnership offering SoundCloud’s premium advertising inventory across PubMatic’s suite of tools and solutions.
By making SoundCloud’s top-tier programmatic inventory available, we’re connecting advertisers to a dynamic community of music enthusiasts, setting the stage for groundbreaking campaigns.” Founded in 2007, SoundCloud has been at the forefront of the music industry, providing the most progressive tools, services, and resources to artists.
This collaboration allows us to deliver impactful brand connections within our community, reinforcing our dedication to supporting artists in building and growing their careers.” As digital audio consumption continues to rise, with an average adult spending about 1 hour and 43 minutes daily on it, according to EMarketer’s June 2024 forecast, programmatic advertising for music streamers is revolutionizing how brands engage with audiences.
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