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Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried

The Guardian LogoThe Guardian15h ago

Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried - The Guardian

Quick Summary:

The result from artificial intelligence-powered Sora, which was released in the UK and Europe on Friday, indicates why the US TV and film mogul paused his plans.Continue reading...

The creative sector hit back with the release of a silent protest album by 1,000 musicians and an open letter from leading creative figures including Dua Lipa, Sir Tom Stoppard and Sir Paul McCartney warning that the government was on the verge of agreeing a “wholesale giveaway of rights and income from the UK creative sectors to big tech”.

In order to access Sora users need to have a paid-for package with ChatGPT, but it is an indication of where video-generating technology is heading in the rapidly evolving AI market.


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Article Details

Author / Journalist: Dan Milmo Global technology editor

Category: Artificial-intelligenceTechnology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-02-28 @ 14:07:59 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: theguardian.com

Language: English

Article Length: 1618 words

Reading Time: 9 minutes read

Sentences: 29 lines

Sentence Length: 56 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Guardian

News ID: 26513237

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About The Guardian

The Guardian Logo

Main Topics: Artificial-intelligenceTechnology

Official Website: theguardian.com

Update Frequency: 2 posts per day

Year Established: 1821

Headquarters: United Kingdom

News Last Updated: 15 hours ago

Coverage Areas: United Kingdom

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #122

Publisher Details

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The story "Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried" was covered 15 hours ago by The Guardian, a news publisher based in United Kingdom.

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The outlet is headquartered in United Kingdom and publishes an average of 2 news stories per day.

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  • News ID: #26513237
  • URL: https://beamstart.com/news/sora-openais-video-generator-has-17407522656670

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