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Snowplow secures fresh cash to capture and create behavioral data

TechCrunch LogoTechCrunch1 mo ago

Snowplow secures fresh cash to capture and create behavioral data

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Snowplow, a platform designed to create data for AI and business intelligence applications, today announced that it raised $40 million in a Series B funding round led by NEA, Snowplow investors, Atlantic Bridge and MMC.

However, unlike these solutions, Snowplow … processes data in clients’ clouds.

Dean argues that creating new behavioral data as opposed to reusing existing data can lead to higher-quality datasets for AI and analytics.


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Article Details

Author / Journalist: Kyle Wiggers

Category: Technology

Topics: Data management Developer TC Apps Mmc Big data Atlantic Bridge Funding Mobile SaaS Cloud Nea Dev Snowplow Data Enterprise Startup Developers Analytics Funding Web Startups

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-30, 15:13:24

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Reading Time: 4 minutes read

Article Length: 568 words

Coverage Area: United States

Availability: Desktop Web, Mobile Web

News ID: 23175

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