Smallcase’s Loss Swells 196% YoY To INR 76 Cr Amid Rising Promotional Expenses

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Inc42 1 mo ago

Smallcase’s Loss Swells 196% YoY To INR 76 Cr Amid Rising Promotional Expenses - Inc42

Quick Summary:

Investech platform Smallcase has reported a 196% year-on-year (YoY) rise in its loss to INR 76.

Smallcase also spent INR 4.6 Cr towards employee stock options scheme (ESOP) in FY22, which stood at INR 2.3 Cr in the year-ago period.

This surge is in line with Smallcase collaborating with top media platforms like Sony Liv, Spotify, Hotstar, YouTube, major TV channels, and social influencers for distributing and promoting its first ad campaign ‘Invest in Ideas’ in January 2022.