SOOP also hopes to broaden its user base after it has been struggling to add new users due to controversies over some of its streamers’ vulgar content, which has invited sharp criticism.“The rebranding will lead us to take another leap as a user-centered open platform,” said Jung on Tuesday.“We will continue to make changes to create an environment in SOOP, in which streamers and users are encouraged to actively interact and participate.” In line with the service rebranding, its real-time video streaming influencers or creators will be called ‘streamers,’ not BJs, or broadcasting jockeys, a unique term in Korea equivalent to a streamer on AfreecaTV.
TO CATCH UP WITH TWITCH By eliminating TV from its service name, it hopes to compete better with its younger mobile-based rivals such as Twitch, a US video live-streaming service, in overseas markets and Korean portal giant Naver Corp.'s newly launched video streaming service Chzzk at home.The global No.1 real-time streaming service Twitch withdrew from Korea early this year due to high operational costs.
The change in its local streaming service name comes after the company changed its corporate name to SOOP Co.from AfreecaTV Co.in March and was relisted as the new corporate name on Korea’s junior Kosdaq market in April.
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