Skate to where the puck will be: How category design gives you a breakaway

Quick Summary:

While recently working with a client in Canada as they solve a massive healthcare problem and redefine a category, I was reminded of this quote by a great Canadian, "Skate to where the puck will be, not where it is”.

True category leaders take a look at the current state of play and think beyond where the current players are positioned.

Most companies, startups and leadership teams don’t do this; they focus primarily on company design and product design for the existing environment and category they play in.

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Article Details

Author / Journalist: darryl dickens

Category: StartupsTechnology

Markets: SingaporeCanada

Topics: Sports Community

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-30 @ 03:15:20 (3 days ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 649 words

Reading Time: 4 minutes read

Sentences: 1 lines

Sentence Length: 649 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 23336553

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 6 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 17 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #10

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