Singapore-based private equity firm Everstone Capital has orchestrated a landmark merger between two leading digital experience optimization platforms, VWO (owned by Wingify) and AB Tasty, signaling a transformative shift in the global SaaS landscape.
This strategic combination, announced on January 21, 2026, aims to create a powerhouse with over $100 million in annual revenue and a customer base exceeding 4,000 across the United States, Europe, and beyond.
The Rise of a Global Digital Experience Leader
With a dominant presence in the US and Europe, accounting for nearly 90% of its revenue, the merged entity is poised to redefine how businesses approach digital experimentation and personalization.
Everstone Capital’s infusion of significant additional capital underscores its commitment to scaling this platform into a global leader with AI-led innovation at its core.
Historical Context: Building on Strong Foundations
VWO, founded by Paras Chopra under Wingify, has been a pioneer in conversion rate optimization since its inception in 2010, serving major brands with its robust testing tools.
Similarly, AB Tasty, a Paris-based firm, has carved a niche in delivering personalized user experiences through advanced behavioral analytics since 2013.
Their combined expertise promises to offer unparalleled solutions for businesses seeking to enhance online engagement and drive growth.
Impact on the Technology Industry
This merger not only strengthens Everstone’s portfolio but also highlights the growing importance of digital experience optimization in a competitive e-commerce and digital marketing landscape.
With 11 offices worldwide and over 800 employees, the new entity is well-positioned to provide localized expertise while maintaining a global reach.
Industry experts anticipate that this consolidation could spur further innovation, particularly in AI-driven personalization and real-time analytics.
Looking Ahead: Future Prospects
Looking to the future, the combined strengths of VWO and AB Tasty are expected to accelerate product development, offering cutting-edge tools to stay ahead of market trends.
As digital transformation continues to shape business strategies, this merger sets a precedent for cross-border collaborations in the SaaS sector, potentially inspiring similar moves in the industry.
Alfred Lee
