Singapore's Infocomm Media Development Authority (IMDA) and Tencent have signed an agreement to promote healthier digital habits among youths, parents, and families.
The new campaign, titled “Beyond the Screen: Healthy Digital Play”, was launched to encourage balanced screen time and foster stronger family connections through gaming.
Core Initiatives and Support
The partnership includes developing educational materials and organizing four community outreach activities expected to reach around 4,000 participants.
Tencent pledged S$25,000 to the Digital for Life Fund, a move matched by the Singapore government to support digital wellbeing efforts.
The launch event featured parenting sessions on using games to build children's skills such as teamwork and problem-solving, alongside expert panels on healthy gaming practices.
Background and Significance
IMDA's Digital for Life movement, a national initiative, aims to enhance digital inclusion, literacy, and wellness for all Singaporeans.
For Tencent, known for popular games and apps, this collaboration builds on prior healthy gaming workshops conducted in Singapore amid growing global concerns over screen time.
The campaign highlights gaming’s potential to support communication and strengthen offline relationships, reframing it as a tool for connection rather than just a risk.
Looking Ahead
The initiative is expected to expand regionally in 2026, with programs tailored to local needs, potentially serving as a model for promoting healthier digital habits across Southeast Asia.
For families, it offers practical tools to balance digital play while strengthening real-world connections, positioning technology as a bridge rather than a barrier.
Andrew Lee
