Simon sees traffic bump during Black Friday weekend

Quick Summary:

The mall company has bucked the trend of declining in-store traffic during the industry’s busiest shopping period.

Shopping in stores still offers customers a chance to discover new products that they wouldn’t otherwise find while shopping online.

In October, the company unveiled its “Meet Me @theMall” ad campaign aimed at younger shoppers, mainly Gen Z consumers.

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Article Details

Author / Journalist: Tatiana Walk-Morris

Category: EconomyBusiness

Markets: United States

Topics: Traffic Friday Company Mall Shopping Registered Techtarget Simon In-store Year Seen

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-03 @ 11:43:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 348 words

Reading Time: 2 minutes read

Sentences: 16 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 24098399

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