Should You Really Be Sending SDRs to “Man” Your Booths at Events?

Quick Summary:

So we’ve been doing SaaStr Annuals for a stunning ten years (! ) and we have a ton of data.

Sometimes we forget why expensive, time-consuming booths at top industry events still work, even today.

Now if events are a sales function budgeted by marketing, then at first this seems to make sense. Sales wants to use SDRs in their boots to qualify leads. Just like they do with digital leads.

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Article Details

Author / Journalist: Jason Lemkin

Category: StartupsTechnology

Markets: United States

Topics: Vendors Booth Sdrs Sending Product Industry Booths Sales Want Events Been

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-10 @ 14:10:49 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: saastr.com

Language: English

Article Length: 482 words

Reading Time: 3 minutes read

Sentences: 17 lines

Sentence Length: 29 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SaaStr

News ID: 22449987

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About SaaStr

Main Topics: StartupsTechnology

Official Website: saastr.com

Update Frequency: 2 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 19 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #98

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