Short-form videos drive over 47% of consumer choices: ShareChat and Moj report

Quick Summary:

The ShareChat and Moj report found that 86% of viewers favour regional content, and creator-led videos are particularly impactful in Tier III, influencing purchase decisions.

This industry is expected to reach up to $12 billion by 2030, according to a Redseer report.

During festivals, micro-influencers see increased engagement, with 70% of them also creating more content around the festivals.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Trisha Medhi

Category: StartupsEconomyBusiness

Markets: India

Topics: Decisions Content Short-form Sharechat Consumer Impactful Privacy Report Platforms Policy Videos

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-06 @ 11:27:30 (10 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 282 words

Reading Time: 2 minutes read

Sentences: 19 lines

Sentence Length: 15 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 22390561

View Article Analysis

About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 18 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 10 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

Publisher Details

Frequently Asked Questions