Shoppers willing to hand over personal data to get a holiday bargain

Quick Summary:

A new survey from Norton shows that 60 percent of UK holiday shoppers say they are swayed by good holiday deals and nearly two-thirds (61 percent) give away their personal information to receive a discount when shopping.

The study reveals that 70 percent of Brits have tried to secure discount codes, through means like signing up to a website's mailing list or answering a survey.61 percent of those who tried to secure discounts admit to divulging their personal information to do so.

Adware -- malicious software often distributed via malvertising -- increased by 227 percent over the same period.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Ian Barker

Category: Technology

Markets: United StatesMali

Topics: Shopping Cybersecurity Privacy Article Holiday shopping

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-29 @ 09:41:45 (3 days ago)

News Timezone: GMT +8:00

News Source URL: betanews.com

Language: English

Article Length: 452 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © BetaNews

News ID: 23324936

View Article Analysis

About BetaNews

Main Topics: Technology

Official Website: betanews.com

Update Frequency: 8 posts per day

Year Established: 1992

Headquarters: United States

News Last Updated: 10 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #58

Publisher Details

Frequently Asked Questions