Shiprocket launches report to unlock the $300 billion ecommerce opportunity for MSMEs

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Shiprocket launches report to unlock the $300 billion ecommerce opportunity for MSMEs - Economic Times

Quick Summary:

The report aims at decoding the valuable insights into the factors driving the ecommerce revolution in Bharat by examining existing data trends in consumer behaviour, technological evolution, global ecommerce market and government initiatives.

MSMEs have witnessed a surge in orders coming from Maharashtra (15%), Karnataka (10%) and Uttar Pradesh (9%) and a variety of shopping habits, with 53% of buyers identified as discount value seekers and 84% of buyers prioritising quality over price.

In terms of consumer preferences, MSMEs witness a rising demand for products in the Personal Care category, representing 27% of orders in Q1 2024, with Apparel & Footwear and Electronics following at 20% and 9%, respectively.