Shein to open pop-up store in South Africa to woo more shoppers

Quick Summary:

Fast-fashion giant Shein will open a pop-up store in Johannesburg, South Africa in August as the online retailer aims to expand its brand recognition in the country.

We keep our prices affordable through our technology-based on-demand business model and flexible supply chain,” the spokesperson added.

Local influencers were tapped for a pre-opening marketing campaign.

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Article Details

Author / Journalist: Reuters

Category: Technology

Markets: Hong KongChinaSingaporeSouth Africa

Topics: Store African South Pop-up Shein’s Online Local Products Company 2024 Shein

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-25 @ 12:25:09 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 333 words

Reading Time: 2 minutes read

Sentences: 11 lines

Sentence Length: 31 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 21768549

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Main Topics: Technology

Official Website: scmp.com

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Year Established: 1903

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News Last Updated: 5 hours ago

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