She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback

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She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback - Fortune

Quick Summary:

"We’re going to see that a lot of these companies that haven't embraced diverse thought are going to really struggle.

James spoke with Fortune about the biggest misconceptions regarding DEI, the power of consumer boycotts, and how her organization is facing the DEI backlash.

So any kind of effort to undermine diversity and inclusion is also a direct threat to small business in America, which I think is a gigantic mistake.