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Shanghai bets on live-streaming economy to boost China’s anaemic consumption

SCMP LogoSCMP5h ago

Shanghai bets on live-streaming economy to boost China’s anaemic consumption - SCMP

Quick Summary:

Under a three-year plan, the local sector should generate nearly US$85 billion in online sales by 2026.

The municipal government aims to “leverage the live-streaming economy’s potential to empower consumption, trade, industry and culture, injecting new momentum into Shanghai’s overall economic and social development”, the Shanghai Municipal Commission of Commerce said in its blueprint.

MCNs are companies that help live-streaming influencers manage their businesses.


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Article Details

Author / Journalist: Wency Chen

Category: Business

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-03 @ 08:00:15 (5 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 169 words

Reading Time: 1 minutes read

Sentences: 5 lines

Sentence Length: 34 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 22338365

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About SCMP

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Main Topics: Business

Official Website: scmp.com

Update Frequency: 16 posts per day

Year Established: 1903

Headquarters: Hong Kong

News Last Updated: 40 minutes ago

Coverage Areas: Hong Kong

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #42

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  • URL: https://beamstart.com/news/shanghai-bets-on-live-streaming-17253224939550

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