Shadowfax pilots dark stores to help D2C players reach customers faster

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The story "Shadowfax pilots dark stores to help D2C players reach customers faster" was covered 12 hours ago by YourStory, a news publisher based in India.

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Shadowfax pilots dark stores to help D2C players reach customers faster - YourStory

Quick Summary:

Through this model, D2C brands and sellers can reach consumers in 2 to 4 hours, especially in densely populated areas, offering instant gratification.

Arvind Singhal, Chairman at Technopak Advisors, which provides consulting services in the consumer products and retail sectors, says as the market grows more competitive, it will witness a fight for market share, more than profitability.“The surcharge and various other charges will all disappear when the market gets more competitive.

How will the dark-store strategy benefit vertical marketplaces and D2C brands which are fighting on multiple fronts with quick commerce platforms? “On quick commerce platforms, commissions can range from 25% to even 40% of the product cost, particularly for D2C brands for whom commissions often start at 35%, with additional one-time fees.