Everstone-Backed Merger Unites Wingify and AB Tasty to Form Global SaaS Player

In a major cross-border consolidation in the global SaaS landscape, private equity firm Everstone Capital has merged India’s Wingify with France-based AB Tasty, forming a scaled digital experience platform with a strong international footprint.

The merger brings together two established SaaS companies focused on experimentation, personalization, and conversion optimization, creating a combined entity with more than US$100 million in annual recurring revenue (ARR) and a customer base of over 4,000 companies worldwide.

The Strategic Rationale Behind the Merger

The combination is designed to deepen product capabilities across the digital experience stack, allowing enterprises to test, personalize, and optimize user journeys at scale.

Wingify, best known for its A/B testing and conversion optimization tools, complements AB Tasty’s strengths in personalization, feature management, and experimentation, creating a more comprehensive offering for global enterprise clients.

Leadership and Ownership Structure

Following the merger, Wingify co-founder Sparsh Gupta will serve as CEO of the combined company, ensuring continuity in product vision and execution.

Everstone Capital, which backed Wingify in 2024, will remain the largest institutional shareholder, signaling a long-term commitment to building a global SaaS platform through strategic consolidation.

Global Footprint and Market Reach

The merged company serves customers across North America, Europe, Asia-Pacific, and Latin America, with approximately 90% of its revenue generated from the US and Europe.

With teams and operations spanning multiple regions, the company is positioned to scale its enterprise customer base while strengthening its presence in key global SaaS markets.

Industry Implications and Outlook

The deal reflects a growing trend of cross-border SaaS mergers, as private equity firms increasingly pursue platform-building strategies to achieve global scale, product depth, and recurring revenue growth.

As competition intensifies in the digital experience and experimentation market, the combined Wingify–AB Tasty entity aims to compete more effectively by offering an integrated, enterprise-ready solution for data-driven growth teams.