Sephora to redesign entire store fleet

Quick Summary:

The changes range from minor updates to overhauls, as the beauty company embarks on the largest capital project in its history.

Therefore, the company began testing a format that makes it easier to update its stores, with a focus on its key categories of makeup, skin care, fragrance and hair care.

Sephora has brought the changes to 111 stores over the past few months and, as a result, key performance indicators, transactions, productivity and sales are up when compared to the control group.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Kaarin Moore

Category: EconomyBusiness

Markets: United StatesAustralia

Topics: Stores Project Store Beauty Fixtures Retailer Wanted Patrick Shopping Company Sephora

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-14 @ 12:55:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 715 words

Reading Time: 4 minutes read

Sentences: 29 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 25159360

View Article Analysis

About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

Publisher Details

Frequently Asked Questions