Seizing opportunity when the competition blinks: Look for category and ecosystem openings

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The story "Seizing opportunity when the competition blinks: Look for category and ecosystem openings" was covered 5 days ago by e27, a news publisher based in Singapore.

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Seizing opportunity when the competition blinks: Look for category and ecosystem openings - e27

Quick Summary:

And that perspective went all wrong: “the company’s failure to innovate and reliance on classic models like Air Force 1s, Air Jordan 1s, and Dunks have left it vulnerable in a rapidly evolving market.

Nike by all accounts messed that up as well. The overwhelming focus on D2C seemed like a great way to drive improved efficiencies and margin.

So Nike whiffed big time on creativity and innovation in the key categories that they used to lead. And then they made it worse.