Seeking favor with Musk and Trump, advertisers plot return to X

Quick Summary:

Lack of moderation, spike in racist content had led to an exodus by brands.

The platform’s revenues have fallen dramatically since Musk’s $44 billion acquisition two years ago, with some investor estimates suggesting its current valuation is less than $10 billion.

Media executives told the Financial Times that some brands were preparing to advertise on X once again, as its billionaire owner was likely to gain an influential role within a second Trump White House.

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Article Details

Author / Journalist: Hannah Murphy, Daniel Thomas, and Eric Platt, Financial Times

Category: Technology

Markets: United States

Topics: X Policy Moderation Syndication Donald Trump Racism Elon Musk

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-13 @ 14:15:05 (21 hours ago)

News Timezone: GMT -5:00

News Source URL: arstechnica.com

Language: English

Article Length: 95 words

Reading Time: 1 minutes read

Sentences: 49 lines

Sentence Length: 2 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Ars Technica

News ID: 23572754

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About Ars Technica

Main Topics: Technology

Official Website: arstechnica.com

Update Frequency: 13 posts per day

Year Established: 1998

Headquarters: United States

News Last Updated: 12 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #32

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