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Sapporo Breweries' new hit -- bluejeans - Nikkei Asia

Nikkei Asia LogoNikkei Asia1w ago

Sapporo Breweries' new hit -- bluejeans - Nikkei Asia

Quick Summary

Number Nine Brewery in Yokohama, Jokun Brewing Lab in Tokamachi, Niigata Prefecture, and Oriental Brewing in Kanazawa all use the bakery's discarded crusts to produce beer or low-malt beer.

Black Label Malt & Hops JEANS (Handmade) are produced with the malt lees from Sapporo's Black Label beer.

Upcycled beer products that focus on ties with a particular region or community help breweries attract new fans.


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Article Details

Author / Journalist: Staff Writer

Category: InvestingFinanceAsia

Topics: Breweries Made Prefecture Denim Food Sapporo Asahi Beer Business Waste Upcycling

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-19, 02:12:00

News Timezone: GMT +9:00

News Source URL: asia.nikkei.com

Language: English

Reading Time: 7 minutes read

Article Length: 1221 words

Coverage Area: Japan

Availability: Desktop Web, Mobile Web

News ID: 1052

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About Nikkei Asia

Nikkei Asia Logo

Main Topics: InvestingFinanceAsia

Official Website: asia.nikkei.com

Update Frequency: 14 posts per day

Year Established: 1876

Headquarters: Japan

News Last Updated: 11h ago

Coverage Areas: Japan

Ownership: Independent Company

Publication Timezone: GMT +9:00

News Language: English

RSS Feed: Available (XML)

Website Security: Secure (HTTPS)

Publisher ID: #19

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