According to Omdia, the global OLED TV market grew from $7.5 billion in 2020 to $10.9 billion in 2023, underscoring rising demand for high-end displays.“Global TV shipments will be around 40 million units this year,” said Yong.“Given that, volume growth might be limited this year, but we’ll expand our market share by focusing on premium products.”Lim Seong Taek, executive vice president of Samsung’s domestic operations, said its OLED TVs offer the industry-leading competitiveness.
LG is an indisputable leader in the OLED TV market, commanding more than 50% of the segment both domestically and globally.“The premium TV market, including OLED TVs, continues to grow despite rising global economic uncertainty,” said Yong Seok-woo, president of Samsung’s visual display division.“We’ll continue to increase our share in the market.”In the overall TV market, Samsung holds a 28.3% share as the No.1 player in terms of 2024 sales, according to research firm Omdia.
MID-MARKETTo counter the rise of Chinese brands such as TCL and Hisense, Samsung is also ramping up its mid-market TV offerings.“We plan to expand our mid-market products across our all TV lineups this year to counter the growing threat from Chinese rivals,” said Yong.
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