Interbrand attributes Hyundai Motor’s ascent to its reinforced competitiveness as a global top automaker with high-performing cars such as IONIQ 5N; increased brand influence with offshore research and development centers and manufacturing plants in diverse regions; and enhanced customer engagement initiatives through various sport and cultural sponsorship programs.“Hyundai Motor will strengthen its position as a game changer by expanding beyond vehicle manufacturing to AAM and other forms of future mobility,” said Chang Jae-hoon, president and chief executive officer of Hyundai Motor Company.Apple Inc.retains the top position in this year’s rankings but its brand value has dropped for the first time in over two decades by 3%.
Welcoming the result, Lee Young-hee, president and head of the Global Marketing Office at Samsung Electronics said, “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”HYUNDAI MOTOR IS IN 30TH VERSUS 36THHyundai Motor, which debuted on the chart in 2005, is the next most valuable Korean brand in the Interbrand rankings this year with a brand value of $23 billion, ranking 30th.
Samsung Electronics Co., South Korea’s most valuable company in terms of market capitalization, saw its brand value top $100 billion for the first time to retain the top 5 in Interbrand’s Best Global Brand rankings this year, while the country’s auto giant Hyundai Motor Co.ascended six notches to 30th from last year.
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