Samsung plans comeback in AC segment, to launch over a dozen models

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Samsung plans comeback in AC segment, to launch over a dozen models - Business Standard

Quick Summary:

Appliances and consumer electronic maker Samsung India is planning a comeback into the residential air-conditioner market, which witnessed unprecedented sales growth in summer this year.

The company is planning to launch over a dozen models of inverter ACs for its 2025 lineup in the next few weeks, expanding the total number of stock-keeping units (SKUs) to 15-16, an industry insider told PTI.

Its room air conditioner (RAC) will have Samsung's DNA of smart features such as its propriety Bespoke AI solutions, targeting consumers looking to buy premium ACs and extra features, he said.