Sam’s Club brings retail media to Scan & Go tool

Quick Summary:

Display ads will appear on the cart page of the retailer’s app and enable measurement of in-store shopping behavior and ad performance.

In March, the retailer shared that it has seen a 50% uptick in Scan & Go adoption over the past three years.

Sam's Club has added ads to the cart pages for members using the scan-and-go feature.

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Article Details

Author / Journalist: Peyton Bigora

Category: EconomyBusiness

Markets: United States

Topics: Members Display Shopping Media Scan In-store Club Club’s Sam’s Retail Cart

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-26 @ 11:50:00 ( ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 398 words

Reading Time: 3 minutes read

Sentences: 16 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 21774777

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Official Website: retaildive.com

Update Frequency: 9 posts per day

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Headquarters: United States

News Last Updated: 20 hours ago

Coverage Areas: United States

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