At NewFronts, Samba TV Reveals Revolutionary GenAI Technology, Offering Valuable Context for Video Advertising

Quick Summary:

Samba TV is once again at the forefront of disruption with Samba AI, which provides advertisers and publishers more meaningful insights into the context of what's happening on TV, demonstrating that context is as crucial as the content itself.” Samba AI’s new capabilities provide a real-time, second-by-second understanding of everything seen on-screen, including: Facial recognition of actors and athletes in scripted, reality, and sports programmingLogo, object, and product recognition for both brands and their competitorsSentiment and behavioral analysis, including understanding the emotions of people on-screen and the context of their interactionsBrand safety detection, including language and violence Currently in beta, advertisers can use this contextual understanding provided by Samba AI™ as a prompt to create targeting segments that engage audiences who have seen a specific brand or product.

We will continue to launch new capabilities with Samba AI that empower advertisers to engage target audiences with impactful cross-screen ads, and enable publishers to monetize with new forms of contextual data.

SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company’s suite of generative AI technologies.

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Article Details

Author / Journalist: Samba TV

Category: Technology

Markets: China

Topics: Insights Advertisers Context Global 2024 Audiences Measurement Data Newfronts Samba Industry

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-05-01 @ 18:30:00 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 534 words

Reading Time: 3 minutes read

Sentences: 19 lines

Sentence Length: 29 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 20850001

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