Salesfire raises £2.75m to help eCommerce stores boost sales

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Salesfire raises £2.75m to help eCommerce stores boost sales - BusinessCloud

Quick Summary:

It enables retailers to personalise the customer experience, guide shoppers through the buying funnel to improve conversion rates, then re-engage with them and build a one-to-one relationship.

Salesfire’s software creates a comprehensive profile of every individual visiting a company’s website, and uses behavioural cues to understand their interests and shopping behaviour.

The funding will enable the Middlesbrough-based company to incorporate its latest AI-powered technology into its platform and create over 10 new jobs in the next two years.