Rural India's appetite for FMCG grows by 60%; what's behind the surge?

Quick Summary:

The Kantar and GroupM study highlights a nearly 60 per cent growth in the average FMCG basket size for rural consumers, increasing from 5.8 in 2022 to 9.

Rural shoppers are also purchasing more convenience items, attributed to a broader range of income sources.

The Rural Barometer Report, which surveyed 4,376 adults across 20 states, also sheds light on digital trends in rural India.

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Article Details

Category: BusinessFinance

Markets: India

Topics: FMCG demand 2024 FMCG basket size increase Digital payments rural India Digital transformation rural India Rural media consumption Convenience products rural India Rural consumer trends GroupM Kantar report Income diversity India Rural India internet use Rural FMCG growth India FMCG market Rural India digital adoption Rural shopping trends E-commerce in rural areas

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-11 @ 21:12:54 (1 weeks ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 414 words

Reading Time: 3 minutes read

Sentences: 21 lines

Sentence Length: 20 words per sentence (average)

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Copyright Owner: © Business Standard

News ID: 23518708

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