Because of such features, it is recommended as a tool to overcome ADHD although it was initially developed as a habit-tracking app.“(Routinery’s) downloads started significantly increasing after it went viral in an ADHD community in the US as an effective aid for ADHD-type brains,” said Seo.“Using a timer to manage time and making a to-do list are ways to help people with ADHD maintain their routines, and Routinery meets those needs well.” GLOBALLY POPULAR ROUTINE MANAGEMENT APP Further, the outbreak of COVID-19 also resulted in a rise in downloads of Routinery as more people locked at home wanted to self-discipline through digital planning, said the app developer’s CEO.
Earlier this year, Routinery was picked as one of 20 Korean startups by Asan Voyager, a program designed to assist Korean startups entering the US by providing acceleration, coaching, community learning and long-term residency support.“We have been carrying out product optimization since the app’s launch, which has certainly resulted in higher conversion rates, meaning growing revenue,” said Seo.“But other metrics like retention rates have not shown dramatic growth pattern.”With the 2.0 version, Routinery will try new things to take a new leap although it has not decided on the scope of change in the app for the upgrade, Seo said“It is important to find the success equation,” Routinery CEO said.Routinery 2.0 could come with either a big reform or minor changes, said Seo.
The Korean electronics giant earlier this month acquired Athom B.V., a Netherlands-based home automation company, to facilitate its smart home ecosystem push.“LG hopes to create a routine that can completely automate (IoT) devices to do house chores,” said Seo.“We want to enrich someone’s day-to-day routines by linking our app with devices requiring some control.”EFFECTIVE ADHD SUPPORT TOOL Launched in early 2020, Routinery is touted as one of the most effective productivity-boosting and habit-creation apps.
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